OUR HEART HEALTH CLAIM
We have applied the patent Cacao ingredient, “ Flavanola” into the products that we have been developing. Flavanola is a pure cacao ingredient that has four powerful components , dense nutrients such as [Zinc, Potassium, Magnesium, Chromium and Iron] powerful stimulants complex chemicals particularly flavanols and prebiotics.
The health of your circulatory system is critically important to your well-being – after all if your blood vessels, arteries and capillaries are not working properly, your vital organs won’t be either. Unfortunately as you get older, your blood vessels become less flexible and sometimes even narrow, making it essential to maintain good circulatory health.
Numerous studies of cacao’s flavanols have proven that they promote healthy circulation by helping to keep your arteries flexible. Consuming unrefined cacao (in its purest form) is an easy way to improve your circulatory system and maintain a good flow of oxygen to all of your organs, muscles and tissues.
The flavanols in cacao have also been found to promote a healthy mind. Not only does cacao contain PEA and Tryptophan which naturally boost dopamine and serotonin production (feel good hormones) but studies have also found it can reduce memory loss too.
We intend to develop a range of powerful plant based products built on our “Flavanola“ ingredient designed to be eaten as a supplement or snack at the traditional meal times. We have made considerable advances on integrating our Flavanola ingredient into the various confectionery platforms to deliver not only high levels of cacao flavanols but also a range of natural nutrients and protein.
As we continue to innovate new products we will look to increase the volume of Flavanola thereby increasing in dosage of flavanols from a base line of 200mgs that meets the EFSA heart health claim to levels that will begin to also have a neuroprotective impact. The increased levels of minus [-] epicatechins will then have a dual impact on the body on cardiovascular and neuroprotective health.
Our model is based on the powerful stimulants increasing heart rate and relaxing the blood carrying vessels, the complex chemicals [ flavanols] increasing the plasticity of the blood carrying vessels allowing higher blood flow and better circulation that will move a range of dense nutrients around the body [Zinc, Potassium, Magnesium, Chromium and Iron] replenishing the organs with vital nutrients in a natural synergistic form.
We will develop and support a community of followers who suffer from cardiovascular, neurodegenerative and inflammatory diseases as well as those who suffer from intolerances such as IBS [Irritable Bowel Syndrome] Celiac, and Lactose intolerant. We will look to support this target group by providing informative blogs giving advice on healthy living, whilst developing more products we will listen to our communities opinions and experiences. Once we have completed this we will develop a subscription model for our products that will give discounts to our community members. We recognise that the rising prevalence of gluten intolerance, Irritable Bowel Syndrome (IBS) and celiac disease across the globe is one of the key factors driving the growth of a market that need specific products to allow a better lifestyle.
